Leading the global transformation to modern and sustainable travel
You might have noticed that things look a little different around here. A new logo. A new typeface. A new color scheme.
But our commitment to putting you, our travelers, first will never change and remains at the very heart of who we are as a company.
Our new brand represents these core beliefs and embodies our mission to lead the global transformation to modern and sustainable travel.
How will we get there?
By doing the right thing. Making things simple. Exceeding your expectations. Helping you make the very best travel decisions. Looking far beyond how we plan, book, and think about travel today.
Doing the right thing also means looking after our planet, ensuring we can all keep enjoying it for generations to come. (We've already started giving you options that help you make more sustainable travel choices and that's just the beginning!).
Because we believe that travel has the power to change us. And we have the power to change travel.
Let’s start with our new logo. Think of it as a visual shorthand for what we believe. First and foremost, it embodies a sunrise and the positive impact we want to have on the world of travel. But it also combines four elements that reflect our brand's mission -- optimism, sustainability, ideas, and places to discover -- and how we bring it all to you.
To match that bright, bold feeling, we have a joyful new color scheme that's inspired by everything the planet has to offer. Our palette is built around a bold lead color, Sky Blue, which represents clarity and optimism.
We also have a supporting palette of warm colors that represent the rich hues found everywhere from bustling cities to untouched natural landscapes. Together, they are a celebration of the beauty of our world and a permanent reminder that we need to protect it so we can all keep exploring.
The bold, vibrant sky seen all over the world.
Monteverde is a town in mountainous Costa Rica and is renowned for its biodiverse forests in the clouds.
Glencoe is a village in the Highlands of Scotland, known for its green landscapes and mountains.
Sagano Bamboo Forest is a vast garden on the western outskirts of Kyoto, Japan.
Kolkata is the capital of India's West Bengal state, famous for its colorful flower markets.
Erfoud is an oasis town in the Sahara Desert, in the Drâa-Tafilalet region in eastern Morocco.
Bagan is an ancient city in central Myanmar, famous for its ornate temple and golden sunrises.
Buñol is a town in Valencia, Spain, known for it’s yearly tomato-throwing festival, La Tomatina.
Petra is a historical city in southern Jordan, famous for the temple that is carved out of a sandstone rock face.
Nara is an area in south-central Honshu, Japan, famous for it’s yearly cherry blossoms.
Abisko is a small village in Sweden, famous as being one of the best places to see the Northern Lights.
Valensole is a commune in the Alpes-de-Haute-Provence of France, famous for its lavender fields.
Tochigi is an area of Japan known for it’s Ashikaga Flower Park, which contains over 350 wisteria trees.
Red Beach, in China’s Panjin Shi, is known for its deep red Chenopodium marshes.
Lake Hillier, is a salt lake in Western Australia, famous for its bright pink water.
Pink Beach, on the Bahamas’ Harbour Island, is best known for its light pink sand.
There’s new typography, as well (in case you're interested, it's called 'Relative'). Clear and straightforward, just like the way we approach everything we do.
Photography helps us to both inform and inspire you -- visually transporting you to faraway locations, while capturing realistic representations of people and places. In this way, we can express complex messages with a single, powerful image.
We're pretty proud of our new style and our wonderful illustration team! We always feature long, bold shadows to show where the light source is coming from -- it ties up with our new logo which embodies the sun.
Icons play a vital role within our brand, guiding you through the complex information displayed on our website and in our app, so you can get to what matters quickly.